Google Adjusts EU Search Results Amid Regulatory Pressure
Google has introduced third-party price-comparison boxes atop search results in the European Union, a strategic shift to comply with the Digital Markets Act (DMA). The MOVE aims to curb self-preferencing by tech giants, with Alphabet risking fines up to 10% of global revenue for non-compliance.
The redesign demotes Google’s own services—such as Google Flights and Hotels—to dropdown menus, while elevating competitors like Expedia and Booking.com. This follows a March warning from the European Commission, underscoring escalating tensions between EU regulators and U.S. tech firms over market dominance.